A trademark is a visual representation attached to goods for the purpose of indicating their trade origin. Trademark as a mark capable of distinguishing the goods or services of one person from those of others.
Supporting documentation may be located and retrieved upon request. Field activity will be conducted in most instances to verify findings and develop additional information. A Comprehensive Asset Search is recommended for matters involving multiple subject debtors or missing/hidden assets.
A trademark serves the purpose of identifying the source of origin of goods and services. Trade mark perform the following functions:
It identifies the product and its origin. For example the trademark 'Brooke Bond' identifies tea originating from the company manufacturing tea and marketing it under the mark
It guarantees its quality. The quality of tea sold in the packs marked 'Brooke Bond' tea would be similar but different from tea labeled with mark 'Taj Mahal'
It advertises the product
It creates an image of the product in the mind of the public particularly consumers or the prospective consumers of the goods/services